Burger King launched a TV commercial centered around one of its products, designed to blend storytelling, transparency, and interactivity in a short yet impactful format. The commercial lasted a total of 25 seconds, with a clear structure and a smart call-to-action.

ACTIVATION:

• The first 15 seconds of the ad showed how the product was made, emphasizing ingredients and preparation - offering a behind-the-scenes look that built trust and appetite.

• The final 10 seconds featured a completely black screen with just the Burger King delivery logo and a QR code.

• A voice-over guided viewers to scan the QR code and complete their order, making it easy to go from watching to eating in seconds.

✅ Why It Was Successful

1. The minimalist ending made the call-to-action stand out dramatically.

2. Seamless Transition from Viewing to Ordering: the QR code allowed for a direct and frictionless path to purchase, ideal for viewers already holding their phones, without opening an app or type a URL.

3. Perfect for Second-Screen Behavior

   • Many TV viewers already use their phones while watching; this campaign capitalized on that habit by encouraging immediate action via mobile.

4. Data & Delivery

   • Not only did it drive instant sales, but it also allowed Burger King to capture user data, promote app engagement, and boost its delivery service visibility.