A used car company launched a clever TV advertisement aimed at convenience-focused viewers. In the ad, a large QR code is displayed in the center. A calm and friendly voice-over says:

“We know you're busy, so just use your phone and scan the QR code to see our catalogue while you're sitting on your sofa.”

There are no flashy visuals, no background music — just a simple, direct message that speaks to modern lifestyles and habits.

In a world full of loud, fast-paced commercials, this ad’s minimalist approach stands out.

It Speaks to Real-Life Behavior: people often watch TV while using their phones. The ad recognizes this and turns it into an advantage, encouraging immediate interaction.

The QR code bridges the gap between traditional media (TV) and digital action. Viewers can go straight to the company’s website or catalogue with one simple scan, removing friction.

The voice-over message is empathetic — “We know you're busy” — making the brand feel human and relatable. It respects the viewer's time, which builds trust.

Unlike typical TV ads, the company can track how many people scanned the QR code.